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'Real magic' behind Smile Cookie campaign is its local impact

From Sept. 16-22, restaurant owners will donate the full $1 from every Smile Cookie purchased to support charities in their community

What’s better than a cookie that tastes good? A cookie that does good!

Tim Hortons Smile Cookie Campaign is back supporting charities in communities across the country, including Royal Victoria Regional Health Centre (RVH) in Barrie and Hospice Simcoe – two of 550 Canadian charities, hospitals and community programs supported through the annual campaign.

For one week, from September 16 – 22, restaurant owners donate the full $1 from every freshly baked chocolate chunk Smile Cookie purchased to support charities in their community. Guests can complete a form to place pre-orders for Smile Cookies through their restaurants in Barrie, Stroud or Alcona, or download a preorder form at, under the event Smile Cookie.

This year, Tim Hortons restaurants in Barrie, Stroud and Alcona are supporting RVH and Hospice Simcoe.

“Every year more than 2,000 babies are born at RVH and we are committed to giving them the healthiest start possible. Tim Hortons Smile Cookie Campaign will support the future renovations and expansion of our Birthing Unit because moms and babies need sufficient space to recover and thrive, surrounded by their loved ones. This generous campaign will put a smile on many faces and help us continue to provide exceptional patient care to our tiniest patients and their mothers today and in the future.” - Charmaine Smith, Manager, Birthing Unit and Obstetrics, RVH

“We are so grateful to Tim Hortons for supporting our community! The money raised by Smile Cookies helps us fund programs that ease the pain by providing compassionate care and support to the dying and the bereaved in Simcoe County.” - Kelly Hubbard, Executive Director, Hospice Simcoe

“We’re excited to participate in the Smile Cookie campaign again this year. It’s such a pleasure to partner with RVH and Hospice Simcoe as they do such impactful work in this region. Our team members craft each Smile Cookie with care and are proud to serve them to guests who come in throughout the week to support such a great cause.” - Johnny Mizzoni, Tim Hortons Restaurant Owner, Barrie

“The real magic behind the Smile Cookie campaign is the local impact and we’re excited to be able to support local charities, hospitals and community programs again this year. Our guests, restaurant owners and their team members can feel incredibly proud knowing that the money raised during the campaign directly supports local Tim Hortons communities.” - Mike Hancock, Chief Operating Officer, Tim Hortons

Smile Cookie Campaign Facts
 In 2018, the Smile Cookie campaign raised $7.8 million across Canada
 For over 23 years, we’ve been spreading smiles – the Smile Cookie Campaign began in 1996 to help raise funds for the Hamilton Children’s Hospital in Ontario
 The Smile Cookie Campaign and has grown to become a major fundraising event at Tim Hortons Restaurants
 Nationally, Tim Hortons Restaurant owners support 550 local charities, hospitals and community programs through the Smile Cookie Campaign

Join the Smile Cookie Conversation
 Use the hashtag #SmileCookie
 Tag or follow us on Instagram @TimHortons & @hospicesimcoe & @rvh_foundation
 Tag or follow us on Twitter @TimHortons & @hospicesimcoe & @RVHFoundation
 Like us on Facebook Tim Hortons & HospiceSimcoe & RVHFoundation
 Subscribe to us on YouTube @TimHortons
 Visit for a list of local charities benefiting from the Smile Cookie campaign