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Different roads lead local sisters to Project C.R.A.S.H.

Future police officers create road safety campaign
project crash 4***
Emmily and Maggie Bradley hold signs for their Project C.R.A.S.H. campaign. Sue Sgambati/BarrieToday

Maggie Bradley spent six years making people beautiful after owning and operating her own esthetics business.

"At one point, I thought I don't know if I want to do this for the rest of my life," said Maggie, 27, who obtained her esthetician diploma in 2009. 

Her sister Emmily, 24, asked herself the same life-changing question. 

What did she want to do with her undergraduate degree in psychology? 

"I knew I wanted to help people in the community," said Emmily. 

After doing some research, policing caught Maggie's attention and she decided to return to school for Police Foundations at Georgian College.

Emmily signed up as well. 

"I wanted a little more excitement.  I didn't want to be in one place, like an office," said Maggie.

"I liked the team work aspect and the individual aspect, that you can use your discretion," said Emmily. "It's the best of both worlds."

Now in their second year of Police Foundations, the Barrie area sisters are making their mark with a class project inspired by Emmily's university roommate.

"She made a poor decision to get behind the wheel while intoxicated and was in a bad car accident," Emmily explains. "She had serious injuries."

Project C.R.A.S.H. stands for "Cherish Roads and Safe Highways" and is aimed at raising awareness about the 'Big 4' driving errors: aggressive driving, impaired driving, distracted driving and driving without seatbelts.

"Every single person I have spoken to has been personally affected - either directly or indirectly," said Emmily. 

The siblings designed a yellow metal sign and their short-term goal is to get the signs installed at each of the seven Georgian College campuses.

The long-term goal is to have the Ministry of Transportation strategically post the signs on local roads and highways.

"Our end goal is to save lives," said Maggie.

Both sisters agree there are lots of road safety messages out there but they hope their campaign sticks. 

"The signs are a lasting message. People forget advertisements but the signs can burn that message into people's minds," Emmily said.

The Bradley's have created an online petition and hope to reach 500 signatures in support of the concept. 

In addition to the road signs, these traffic crusaders are also handing out Project C.R.A.S.H. stickers and awareness cards.

For more information visit http://projectcrash2016.wixsite.com/projectcrash or Facebook @projectcrash2016, Twitter @ProjectCRASH 2016

 


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Sue Sgambati

About the Author: Sue Sgambati

Sue has had a 30-year career in journalism working for print, radio and TV. She is a proud member of the Barrie community.
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