Skip to content

Barrie rakes in cash from tourist tax in 2019

City official estimates tax has translated to about $583,000 in revenue for the city in 2019, which has gone toward tourism-related projects

The municipal accommodation tax (MAT) has brought in big bucks for Barrie over the past year.

The tax was initially approved in 2018, which added four per cent tax on hotel and motel bookings. In June, the definition was expanded to include rooms booked through internet platforms such as AirBnb.

From June 1, 2019 to Nov. 30, 2019, Airbnb says it has paid approximately $48,000 to the city through the MAT.

“We found when we communicated with our hosts and told them we were going to collect this tax, we really had overwhelming support,” said Alex Dagg, director of public policy for AirBnb Canada. “Our hosts understand that when we’re collecting these taxes and are giving them back to the city, it’s for the benefit of everyone.”

Dagg says AirBnb has provincewide agreements with Quebec and British Columbia.

“I think we’re going to see other provinces moving into it too,” said Dagg, adding they’re in talks with Alberta at the moment.

However, in Ontario decisions on short-term rentals are still in the hands of individual municipalities.

Airbnb is a privately owned accommodation rental website based in Ireland. They have listings in 220 countries and over 100,000 cities.

The company has signed similar tax agreements with over 400 governments, including Brockville, Cornwall, Mississauga, Ottawa and Greater Sudbury.

“It can be a new revenue tool,” said Dagg.

According to Tourism Barrie’s website, the revenue from the MAT is split 50/50 between Tourism Barrie and the City of Barrie.

Tourism Barrie uses their portion to invest in destination marketing and program development aimed at enhancing the visitor experiences in Barrie and the region.

The City of Barrie uses its portion for tourism-related projects.

“Most recently the money was used for waterfront park furnishings, tourism master plan, Dunlop Street East corridor improvements, Downtown Countdown programming, and Winterfest programming,” said Stephannie Schlichter, director of business development for the city.

Schlichter says the estimated funds brought in from the tax in 2019 from all accommodations will be $583,119.

Projections for 2020 are around $600,000, she added.

Schlichter also added that AirBnB rentals have not been a concern for local bylaw officers, as the city has only received one complaint in the past year.


Jessica Owen

About the Author: Jessica Owen

Jessica Owen brings nine years of experience to her role as regional reporter for Village Media, primarily covering county matters, court, Collingwood and Barrie matters
Read more