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Tim Hortons puts smile on 2020, helps charities through annual cookie campaign

Campaign begins Sept. 14; Proceeds from local sales go toward birthing unit at Royal Victoria Regional Health Centre and to Hospice Simcoe

The annual Tim Hortons Smile Cookie campaign begins Monday, Sept. 14, but today the dough was being rolled out as reminder.

This year, 100 per cent of the proceeds from local Smile Cookies will go to the birthing unit at Royal Victoria Regional Health Centre (RVH) and to Hospice Simcoe.

On Thursday, the Tim Hortons location at 533 Bayfield St., near Hanmer Street, baked up a fresh batch of reminders to get the word out.

Franchisee Johnny Mizzoni told BarrieToday that he and his team are happy to help.

“Obviously, the Smile Cookie campaign is important to every community around the country, but here in our community it does help those two great organizations a lot,” said Mizzoni. “We see fantastic support every year from our customers and it shows the respect they have for local causes.”

Last year, some Tim Hortons locations in Barrie sold approximately 10,000 cookies a week, which equals $10,000 from just one restaurant.

Hospice Simcoe executive director Kelly Hubbard said that, despite the ups and downs of 2020 with COVID-19, the Smile Cookie campaign should be business as usual. 

“I don’t think there will be much change to this and we expect it will be as successful and helpful asd it always is," she said. "We won’t be able to assist indie stores like we always do, but our volunteers may be thanking folks as they come into a location."

Smile Cookies money will help Hospice with their many programs and services.