Skip to content

Tourism Barrie is the official tourist office for the city of Barrie and operates the year-round visitor centre. We have been providing information about Barrie & Areas for over 35 years.

Tourism Barrie is a not-for-profit business association that provides a full range of unbiased information on events, accommodations, attractions, dining, shopping, and much more about the destination. As a Destination Marketing and Management Organization, Tourism Barrie represents tourism businesses and operators promoting and amplifying their products and services to visitors, residents' friends, and families.

Tourism Barrie's purpose is to effectively market Barrie & Area as a destination for leisure, meeting, and event travellers. Our goals are to inspire and attract visitors to the region, encourage them to stay longer, and ensure they return. This is done by working together and working with our partners, and industry leaders.