The pandemic has upturned more or less every category of work in Canada. Significant shifts have occurred, with everyday people being the primary driver behind these sudden adjustments in basic supply and demand.
The swing hasn’t been equal among all industries, either. Mortgage brokers are seeing higher demand due to many Canadians choosing to move away from expensive cities like Vancouver or Toronto, to more affordable areas, like Barrie.
Comparatively, personal injury lawyers are struggling to stay afloat in some cases, as fewer Canadians are on the road, at work, and moving around our communities.
Every industry has had to adapt.
When it comes to finding customers and marketing the brand, there is no ignoring that the Internet has become the top resource for businesses, whether it’s a personal injury lawyer, a mortgage broker, or anything in between.
DNovo Group has played an integral role in that, facilitating growth at a time when there’s paralyzing uncertainty on what the future of certain industries looks like. So long as there are marketing opportunities available, every day’s a chance to increase market share and reach clientele.
Mortgage brokers are seeing a lot of success right now, but the competition is still high. In order for a mortgage broker to secure business before it goes to their next best competitor, they have to demonstrate legitimacy, experience and trustworthiness. When you can no longer do that offline, do it online.
Now, professions like that of personal injury lawyers have seen a downward trend during the COVID-19 era. For actors in this industry, they have to be smarter with their time and marketing dollar, not because just because there is high competition, but because there are even less fish in the pond to feed everyone.
When navigating the digital marketing space, fortunately, you still have dozens of ways to do outreach, create brand awareness, nurture leads, and convert them into real-world revenues.
- Extend digital marketing efforts by focusing on up-to-date channels generating the best ROI.
- Create a social media marketing strategy that promotes your brand and makes you available to qualified leads.
- Utilize advanced SEO strategies to craft organic growth and long-term momentum.
- Implement a virtual platform that allows you to move operations online when needed, opening up the possibilities for virtual consultations and making it easier than ever for would-be clients to find you, connect with you, and opt-in on your services.
Pandemic-led shutdowns in place or not, online networks have been open throughout. More and more industries are creating pandemic-proof business plans, with much attention paid on how to continue offering their products and services while shutdowns are in place.
A large part of this planning comes down to web design, being active on select platforms, and creating undeniable momentum for your brand through digital marketing. There are many eCommerce brands that have netted record profits this year and they’ve done so by exploiting the online space as opposed to trying to find a way to navigate the unpredictable climate offline.
Whether you’re in a category of business that’s flourishing due to high demand or one that’s experiencing a slow-down, this doesn’t mean there aren’t major benefits awaiting you when a brand opens themselves fully to the possibilities of digital marketing.
For more information on how dNovo Group can help bring your digital marketing up to new heights, reach out to one of the representatives directly at their Toronto office at 1-416-912-1101.