Love It Or List It's David Visentin has been a realtor in the Simcoe County area for almost 30 years.
The host of the international smash HGTV show has thrown his support behind Barrie's Fires innovative social media safety campaign called #The RealEstateSmokeAlarmChallenge.
Visentin appears in a video with Barrie Fire Public Information Officer Samantha Hoffmann to promote the blitz.
"As realtors we go through hundreds and hundreds of homes every single year. Imagine every home we went into had a proper smoke alarm in it," Visentin says in the video.
"Here's a challenge for all realtors. Every home you list or buy, you make sure it has a proper smoke alarm and CO alarm. We could save lives."
Hoffmann states in the video that most fires occur in homes where people feel the safest. She outlines the simple steps to ensuring your smoke alarms are up to snuff.
"Check the date. See that it hasn't expired and then push the button and Hear those alarms ring," Hoffmann said.
The Ontario Association of Fire Chiefs challenged all fire chiefs over the Christmas holidays to take a smoke alarm challenge.
But this is a new approach for Barrie Fire.
"To the best of my knowledge this is the first time we've used social media to actually challenge an organization to commit to doing something," said Hoffmann in an interview.
"In light of all the fires that have been happening and all the fatalities that have been happening in the province we thought it would be a good time to launch the #RealEstateSmokeAlarmChallenge campaign now."
The video was recorded last fall while Visentin was filming the #WellConnected video for Fire Prevention Week.
The campaign is on Twitter and Facebook and took off right away.
The first Barrie realtor to almost immediately accept the challenge was John Facey of the Royal LePage First Contact Realty The Faris Team, Brokerage.
Others from Barrie and the GTA have followed.
"We're just looking at any way possible to find ways to get smoke and carbon monoxide alarms checked. We know that realtors are in homes all the time where we traditionally are not in homes unless there's a problem. So if we advocate them and get them to be the eyes and ears on the ground it means a lot more safer homes," Hoffmann said.
"A lot of realtors are jumping on board and eve better than that, a lot of people are jumping on board and tagging their realtor which goes back to relationships. When you have a relationship with somebody so it's not just the fire service asking it's the clients, it's the people that know the realtors."
Barrie Fire tagged not only the Barrie Real Estate Association but also the Toronto Real Estate Board and the Canadian Real Estate Board in the challenge.
"The Canadian Real Estate Association is forecasting 486,000 homes will sell in 2018 and just the idea of the possibility of 486,000 homes with working smoke and CO alarms, it gave me hope," said Hoffmann.