The Angus Sobey's store caught the attention of a Toronto radio station Thursday, after a photo of a Coke display was posted on Facebook.
A display at the front of the store was created with Coke, Coke Zero and Diet Coke cases arranged to spell out the words "LEST WE FORGET" along with a poppy and a cross.
"Nobody has commented on it, but I have had customers taking pictures of it," said acting store manager Wade McConnell.
"We started it last year and it is basically just to support the troops," he explained. "We wanted to do something to honour them. We have (Canadian Forces Base) Borden here and we thought it would be a good way to honour them. It has nothing to do with selling Coke."
Comments on Facebook are overwhelmingly positive, including Shawn Payton-Stewart who said he will drive to Angus for groceries this week.
"How lovely, I wish more retailers would make an effort like this for 11 days in November instead of wearing us out of Christmas two months early," he wrote.
Callers to the Jeff McArthur show on AM640 Toronto Thursday afternoon had mixed reactions to the tribute, some saying it was "creative" and others calling it "a campy use of Coke" and inappropriate.
"I think its perfectly fine," said Rob Williams, as he left the store Thursday afternoon. "Its a wonderful tribute to the troops, especially considering that military presence here is huge."
McConnell said he was suprised to hear about the widespread attention.
The image has been shared over 860 times since a photo of the display was posted. Visit Angus Sobeys on Facebook for a look at the display.
