Super Bowl fever has hit Barrie and today's big game has businesses gearing up for big sales.
Super Bowl LIII will take place in Atlanta Georgia between the New England Patriots and Los Angeles Rams, with kick-off scheduled for 6:30 p.m.
The annual football extravaganza is one of the most watched televised events every year, with more than 103 million tuning in to watch the Philadelphia Eagles defeat the Patriots in last year's Super Bowl.
Chris Sellers-McCaw, who owns the The Fan Cave in Bayfield Mall, tells BarrieToday that just like every season, the NFL sales have been very good and always heat up around the big day.
“Whether you like them or not, the Patriots are a great team and their clothing is in hot demand every year," he said. "The Rams were really good this year so a lot of people are scooping up their stuff because of the dislike for New England.”
At The Fan Cave, which has been supplying sports merchandise in Barrie for over a decade, Sellers has seen it all when it comes to sports fandom.
The owner gave BarrieToday his prediction for the big game, and some people aren’t going to like it.
“You just can’t bet against Tom Brady,” said Sellers-McCaw. “I know people are getting sick of New England, but truthfully it has been fun watching this dynasty and saying we could be a part of it.
"I think they’re going to win it Sunday night.”
Even of your team didn’t make it to the championship, many are invested in the storylines that go with the teams that are there.
This will be the third consecutive Super Bowl appearance for the Patriots and should they win today, they will tie the leading Super Bowl title holders, the Pittsburgh Steelers, with six rings.
The Rams have had an explosive and exciting offence all season and many outside the New England area are cheering for the L.A. team to end the Pats' dynasty.
Barrie bars and restaurants will be packed for the game and the newest St. Louis Bar and Grill location in the city will be experiencing its first Super Bowl night Sunday evening.
Located at 353 Duckworth St., near Georgian College, manager Chelsea Advent is ready for a big crowd in-house and ordering for home.
“This is definitely big for people coming in to St. Louis, but very big for the take-out delivery company Skip the Dishes, which has taken off and will account for about 90 per cent of our sales Sunday,” said Advent.
“But for those coming here, I would suggest being here about an hour before the game, maybe more," she added. "We aren’t holding reservations and it will be first come, first served.”
The National Chicken Council in America predicts that more than 1.3 billion wings will be eaten on Super Bowl Sunday, which is line with a hot contest at St. Louis. The restaurant, known for it wings, will have a spicy wing-eating contest. And if you survive what the kitchen manager made from scratch and beat the others involved, you could win free wings for a year.
Advent is an avid Indianapolis Colts fan, and despite her team not being in this year’s big game, she has a reluctant opinion on who will win.
“I hate to say it, but I think Brady and the Patriots are going to win it all again,” Advent told BarrieToday. “That said I really hope the Rams prove me wrong.”