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Barrie-based MediPharm Labs unveils new line of cannabis products

'Since inception, our focus has been to establish a strong foundation so that we could remain agile to quickly adapt in the ever-evolving cannabis landscape,' says company CEO

NEWS RELEASE
MEDIPHARM LABS
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MediPharm Labs Corp. (TSX: LABS) (OTCQX: MEDIF) (FSE: MLZ), a global leader in specialized, research-driven pharmaceutical-quality cannabis extraction, distillation and derivative products, is pleased to announce the launch of its new family of MediPharm Labs branded products to deliver high-quality, innovative offerings to consumers in the medical and adult-use markets across Canada. 

With its sophisticated, pharmaceutical-quality GMP certified platform and R&D capabilities, MediPharm Labs has the ability to create best-in-class products, with the formulations, potency and purity to meet current needs and evolving consumer trends.   MediPharm Labs new line of medical and wellness products are targeted for distribution across multiple patient and adult use channels in Canada.

The Company’s first product – MediPharm Labs CBD REGULAR FORMULA 25 – is a 25:1 High-CBD, Low-THC regular strength oil containing approximately 25 mg/mL of CBD to 1mg of THC. It’s made using full spectrum cannabis concentrate processed at MediPharm Labs’ GMP certified facility under strict manufacturing standards producing a product with exceptional quality and purity, having a unique flavour profile.

The coconut/palm-based MCT carrier oil has been carefully chosen for its sustainable practices from plantation through manufacturing.

Additional MediPharm Labs branded products will follow in coming weeks and months, providing innovation through cannabinoid formulations, varied potencies and product formats.

“We are thrilled to be launching MediPharm Labs’ first branded products, answering the call from consumers and retailers for more choice of high-quality, innovative cannabis products,” says Pat McCutcheon, Chief Executive Officer, MediPharm Labs.

“True to our pharma roots, based on a foundation of quality, our first branded product is a high-concentration CBD oil, created by our expert pharmaceutical team, specifically for medical and wellness purposes. We believe our focus on purity, potency and price will make MediPharm Labs CBD REGULAR FORMULA 25 Canada’s preferred choice.”

Market for MediPharm Labs Products

MediPharm Labs will launch their branded medical and wellness product line through multiple distribution channels to access the approximately 1.1 million Canadians currently using cannabis for medical purposes(1), according to Statistics Canada. The Company understands based off its market research that this customer base represents some of the most frequent users of cannabis and has potential to grow significantly. In a December 2019 Hill & Knowlton national study analyzing cannabis consumer attitudes and behaviours(2), 87% of regular cannabis consumers reported that medical and wellness was a factor in their use. Further, the non-psychotropic CBD product category was found to show the most promise with occasional/rare consumer types (30%) and non-users (38%) being significantly more likely to try these non-intoxicating products.

“Whether Cannabis is consumed for prescribed medicinal or wellness reasons, patients and consumers want to feel they can trust their product choices and know they are receiving pure, tested products that are properly dosed for a predictable, consistent experience. As a pharmaceutical-quality manufacturer, MediPharm Labs lives up to this brand promise,” says Mr. McCutcheon.

  1. Number and percentage of people reporting non-medical, medical, and both medical and non-medical cannabis use by age group, Canada (provinces only), second and third quarters combined 2019. Statistics Canada, accessible at https://www150.statcan.gc.ca/n1/daily-quotidien/191030/t002a-eng.htm
  2. Hill & Knowlton Strategies, Cannabis Consumer Analysis, Dec 2019 - https://hkstrategies.ca/en/cannabis-consumer-analysis/

As previously announced, MediPharm Labs will utilize its proprietary pharmaceutical-quality manufacturing platform, methodologies and scientific data to provide Medical Cannabis by ShoppersTM with a wide range of concentrate-based products starting with MediPharm Labs CBD REGULAR FORMULA 25.

MediPharm Labs will continue to expand its portfolio of products and develop other derivative products such as gel caps and topicals under its brand name. The Company’s in-house R&D team includes experts in chromatography, minor cannabinoid isolation, and water-soluble cannabinoid technologies to support these efforts.

Adapting to Evolving Industry Framework and to Meet a Growing Need

Following legalization of “Cannabis 2.0” products (all concentrate-based) in October of 2019, MediPharm Labs continued to evolve by delivering its first white label products, conducting sensory tests, process, package and distribute cannabis derivative products for others, including CPG companies and direct-to-consumer brands.

The newly authorized Cannabis 2.0 product cohort has been slow to rollout in Canada, leaving consumers with limited product choice.  MediPharm Labs sees an opportunity where it can leverage its in-house product development and manufacturing expertise, along with its knowledge of consumer and patient categories, to launch products in targeted segments. MediPharm Labs will continue to sell wholesale cannabis inputs and provide contract manufacturing and white label service to others.

“Since inception, our focus has been to establish a strong foundation so that we could remain agile to quickly adapt in the ever-evolving cannabis landscape. We’ve seized opportunities available to us in Canada while continuing to build a multi-jurisdictional foundation to become a leader in emerging global medical cannabis markets. Launching our own branded medicinal and wellness brand fits into this strategy,” Mr. McCutcheon added.

About MediPharm Labs

Founded in 2015, MediPharm Labs specializes in the production of purified, pharmaceutical quality cannabis oil and concentrates and advanced derivative products utilizing a Good Manufacturing Practices certified facility with ISO standard-built clean rooms. MediPharm Labs has invested in an expert, research driven team, state-of-the-art technology, downstream purification methodologies and purpose-built facilities with five primary extraction lines for delivery of pure, trusted and precision-dosed cannabis products for its customers. Through its wholesale and white label platforms, they formulate, consumer-test, process, package and distribute cannabis extracts and advanced cannabinoid-based products to domestic and international markets. As a global leader, MediPharm Labs has completed commercial exports to Australia and is nearing commercialization of its Australian Extraction facility. MediPharm Labs Australia was established in 2017.

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